François Jaros has worked in advertising, directing more than a hundred commercials. He has also worked in television and has directed music videos. He directed, shot, and edited Daytona (2012), a film about college students' spring break that blended reality and fiction and is still traveling to film festivals around the world. Jaros is currently in postproduction on a short film that deals with the issue of death with dignity. Life's a Bitch is his most recent film